“Associated” is a term used in hypnosis and NLP.
It means the person is “stepping inside the body” and see things from inside out.
For example, imagine yourself sitting in a cinema watching at the big screen. The screen is playing out your role as a confident person. You are the actor. Now, see yourself stepping inside this new person on the screen and see what he sees and feels how he feels.
In other words, see and act as the new person as if he were you. This then is “Associated”.