I believed you are familiar with quotes. Below are two:
“Not how long, but how well you have lived is the main thing.”
“I love those who can smile in trouble.”
Quotes are used as a deep structure hypnosis. By ‘deep structure’, it means going deep into the subconscious mind level.
Don’t you feel that what is being said in the quote is as if implying you. Although indirectly, our mind will take it as if the person is speaking directly to just one person – you.